(Regular Full Time, Exempt)
Do you want to use your skills to make a difference in the world by
making technology accessible to nonprofits? Do you want to work with
fun, creative, talented, and passionate people? Do you want to make a
big impact and know that your contributions are highly valued?
Who We Are:
TechSoup is a nonprofit organization that helps other nonprofits acquire
and use technology to better serve their missions. We are working toward
a time when every nonprofit and NGO on the planet has the technology
resources and knowledge they need to operate at their full potential.
Through our Website, nonprofits will find a broad range of software
donated by leading tech companies such as Microsoft, Cisco, Symantec,
Intuit, and Adobe, along with content and community forums targeted
specifically at a nonprofit audience. The NetSquared conference and
showcase social Web innovations that nonprofits can use to dramatically
increase their reach and impact.
Working with partners around the globe, we're actively expanding these
resources outside the US. New initiatives at TechSoup include a program
(funded by the Gates Foundation) to help public libraries better
maintain their public access computers and an expanded Green IT program
that aims to build the market for refurbished computers and other
environmentally appropriate solutions. Founded in 1987 (as CompuMentor) ,
we currently have more than 150 staff members and an annual budget of
about $18 million.
Who We Are Looking For:
We're looking for a motivated, experienced Senior Marketing Manager to
join our hardworking team. Ideally, you are willing to jump into a busy
marketing environment and manage multiple projects, ensuring on-time
delivery of results. In this key role, you will envision and manage a
wide range of marketing activities for the TechSoup Stock program
including customer communications and customer retention, product
promotions, new customer acquisition, and results evaluation and
reporting.
This is a full-time position reporting to the Communications Director
and working closely with TechSoup Stock senior management.
What You'll Do:
Key aspects of this role are:
* Establish marketing goals and strategies related to acquiring
new customers (i.e. - 501c3 non-profit organizations) and revenue
generation
* Develop and execute marketing plans and programs, both short
and long range, to ensure the revenue growth and expansion of our
service (with strong project management skills)
* Ensure effective evaluation and control of marketing results
and take corrective action to achieve marketing goals within budget
Job responsibilities:
* Develop and manage customer acquisition and customer retention
programs including: direct mail, customer emails and e-newsletters,
partner marketing, referral marketing, and conferences. These programs
target our current audience of U.S. and Canadian-based nonprofits as
well as segments such as libraries and nonprofits in other countries.
* Develop and manage all elements of marketing campaigns, from
concept to evaluation. ,
* Develop and manage targeted online advertising program
including e-newsletter and PPC placements. .
* Manage website merchandising and the development of promotional
website content.
* Research, analyze, and monitor customer trends and market
trends to capitalize on market opportunities using Web analytics and
other tools.
* Conduct marketing surveys and research to better understand the
needs of our current and prospective customers. .
* Evaluate market reactions to advertising programs,
merchandising policy, and offerings to ensure the timely adjustment of
marketing strategy and plans to meet changing market and competitive
conditions
* Create reports on marketing activities and their effectiveness
* Keep the TechSoup Stock, TechSoup and other program teams
informed of all marketing activities and work with them to ensure
coordination of activities, messages, and resources.
* Supervise one or more marketing staff members. Your work will
also be supported by other TechSoup teams, so you should be comfortable
in a matrixed responsibility environment.
* Provide input on other marketing communications at TechSoup.
Your Qualifications:
Required skills:
* At least 5-8 years of marketing experience, preferably focused
on online marketing with an e-commerce or technology company. At least
one year in a leadership role.
* Demonstrated experience creating and implementing
results-oriented marketing campaigns using tools such as e-mail
marketing campaigns, online advertising, and search engine marketing.
* Significant project management experience with proven ability
to lead projects from conception to implementation and evaluation,
including projects involving people in many departments in different
roles
* Strong copywriting, editing and communications skills.
* Ability to manage on multiple projects and tight deadlines to
achieve results
* Experience using outreach and data analysis tools: GetActive,
Convio, or similar email tool, WebTrends or ClickTracks web site data
analytics.
* Ability to pay attention to detail while maintaining a
big-picture perspective.
* Flexible and comfortable working in a fast-paced environment,
while maintaining a sense of humor and a positive, solution-oriented
attitude
* Must be enthusiastic about the mission of TechSoup Stock and
its clients
* Demonstrated interest in and knowledge of the nonprofit
sector.
Highly desirable skills:
* E-commerce or retail/merchandisin g marketing experience,
consistently beating established goals
* Marketing to the nonprofit sector or a similar audience,
including NGOs outside the US
* Marketing technology products or services
* Knowledge of technologies and technology-related issues that
affect nonprofits
* At least 1 year of supervisory experience
* Experience analyzing large data sets for customer and business
insights
Want to apply?
This is a full time position, available immediately. To apply:
1. Review our Web sites: www.compumentor. org
<http://www.compumen tor.org/> , www.techsoup. org
<http://www.techsoup .org/> , www.techsoup. org/stock
2. Send a cover letter / email that
a. addresses your ability to do this work
b. gives an overview of skills and experience
c. demonstrates an understanding of or commitment to the nonprofit
sector
d. includes links to web sites with examples of your work
e. convinces us that you really want this job, and that we should
really want to talk with you!
3. Resume: Include your resume as plain text pasted within the body
of your email to mktgmgr@compumentor .org or fax to 415-633-9400. Please
do not include any attachments.
Please make your email subject line: "TSS job opening- Senior Marketing
Manager." Resumes without this subject line may not be read.
~~~~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~ ~~~~~~~~~ ~
TechSoup is dedicated to creating and supporting an environment of
openness, trust, and fun where people's differences are valued and
respected, and where people of diverse backgrounds participate fully in
our organization. We believe that the diverse cultures and perspectives
of our staff will help us better serve our clients. TechSoup is an equal
opportunity agency and will not allow discrimination based upon age,
ethnicity, gender, national origin, disability, race, size, religion,
sexual orientation or socioeconomic background.
~~~~~~~~~~~~ ~~~~~~~~~ ~~~~~~
Jon Fuezy, HR Generalist
TechSoup
435 Brannan Street, Suite 100
San Francisco, CA 94107-1780
voice: 415-633-9448
fax: 415-633-9400
email: jfuezy@techsoup. org
http://www.compumen tor.org <http://www.compumen tor.org/>
http://www.techsoup .org
Bringing people and technology together to strengthen communities